 JM Productions Begins Blu-ray Blitz
JM Productions has released its first Blu-ray disc, The Violation of Trina Michaels.
Originally announced in March, the title marks the beginning of the company's plan to
capture a consumer base hungry for hi-def porn. "The
mainstream movie business is really beginning to churn out a lot of Blu-ray content, and
that's only going to continue increasing demand for the hardware," said JM publicist
Tony Malice. "But most of the adult material currently available on Blu-ray is
limited to couples' fare or middle-of-the-road gonzo. With the price of players going
down, we believe that Blu-ray will expose the JM brand to a new group of consumers."
To accommodate a broader group of buyers, JM has designed
alternate packaging for Trina and its other Blu-ray boxes with softcore images on the back
cover.
"Obviously Blu-ray is a very high end format and lends
itself well towards being marketed to mainstream consumers in a wide variety of retail
environments," said JM owner Jeff Steward. "Major electronics and audio/video
retailers will find this softcore packaging to be very appropriate for their
customers."
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